Full name

Sara Farber


Brooklyn, NY


Sara is a big kid who’s spent the past eighteen years designing stuff for little kids. She's currently writing/producing a comedic series for Toca Boca's new digital video division in Brooklyn, NY. Sara's worn many hats in her career, serving as Director of Content Design at Fisher-Price/Mattel (toy hats), Manager of Global Product Development at VTech (VHats) and Interactive Producer at Sesame Workshop (furry hats). She has also collaborated with Gund, Hasbro, Spin Master, and WowWee to create play patterns, scripts, and intellectual properties. Sara has developed content for hundreds of fun things to play with, including: apps, digital books, web connected toys, electronic games, plug and play video games, virtual worlds, hardware/software platforms, learning toys, mechanized plush, talking dolls/toys, and of course… board games!

Sara is Co-Founder of Galactic Sneeze, a fun stuff think tank that invents toys and games. Schmovie: The Hilarious Game of Made-Up Movies, is now available at cool stores in the US and Canada, and on Amazon.

Galactic Sneeze's new adult party game, Spank the Yeti: The Party Game of Questionable Decisions, was successfully crowdfunded on Kickstarter in June 2016, and hit retail in November, 2016!


Sara lives in Brooklyn with her husband, daughter, and goldfish.


Freelance Writer / Producer

Toca Boca

Brooklyn, NY · September, 2015 – Present

Writing/producing “What’s Going On?!”, a comedic machinima/animated series created within the world of Toca Boca’s apps.


Galactic Sneeze

Brooklyn, NY · 2010 – present

Fun stuff think that invents toys, games, and beyond. Creators & publishers of the fun family game, Schmovie: The Hilarious Game of Made-Up Movies AND the brand new adult party game, Spank the Yeti: The Party Game of Questionable Decisions.

Freelance Creative & Consultant

Freelance Creative & Consultant

Brooklyn, NY · 2008 – present

Write, design, and develop content, play patterns, and scripts for toys and games. Multiple clients including: Basic Fun, Fisher-Price, Gund, Hasbro, Kids II, Spin Master, USAopoly, WowWee.

Director of Content Design


New York, NY · 2003 – 2008

Built Content Design department in NYC Fisher-Price office. Hired full staff of producers and established subdivisions and production processes.

Oversaw content development for hundreds of domestic and localized interactive products across a range of formats: talking toys and dolls, mechanized plush, hand held games, hardware/software platforms, video games, electronic learning toys and web.

Executive Producer and Head Writer for toys and games for hundreds of licensed products, including brands for Disney, Nickelodeon, and Sesame Street.

Key highlights include: Elmo Live, TMX Elmo, I Can Play Guitar, InteracTV, Read with Me DVD and Learn Through Music.

Manager of Global Product Development

VTech Toys

South Norwalk, CT · 2002 – 2003

Managed the content design and development for several lines of electronic preschool toys. Collaborated with counterparts in Hong Kong and traveled overseas for software testing.

Interactive Producer

Sesame Workshop

New York, NY · 1999 – 2001

Produced multiple CD-ROM games:
- Elmo’s World Shoes, Bugs & Farms
- Elmo’s World Food, Pets & Telephones
- Sesame Street Toddler
- Ernie’s Adventures in Space
- The Adventures of Elmo in Grouchland (associate producer)

- 2001 Academy of Interactive Arts & Sciences Finalist for PC Family Game: Ernie’s Adventures in Space (Producer)

Educational Software Developer

The Calvert School

Baltimore, MD · 1995 – 1999

Developed interactive educational software for elementary school students. Started as an animation intern, soon became a programmer, and left four years later as a game designer and project lead.


B.A. in Behavioral Biology

Johns Hopkins University

Baltimore, MD · 1992 – 1996

M.A. in Human Development

Teachers College, Columbia University

New York, NY · – 2008

Sketch Comedy Writing & Improv

Upright Citizens Brigade

New York, NY ·


Fisher-Price/Mattel Gund Hasbro Kids II Spin Master USAopoly WowWee Basic Fun